Senior Communications Digital Product Manager
FIFA
3 hours ago
Full-time
On-site
Zurich
As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.
Join the team and support us on our mission.
The Senior Communications Digital Product Manager plays a strategic and hands‑on role within the FIFA Communications Division, leading the digital content product team in conceptualising, delivering, and maintaining high‑quality digital tools and platforms across FIFA’s owned channels.
This position drives innovation, efficiency, and user‑centric excellence to ensure that FIFA’s digital products are reliable, scalable, and aligned with organisational objectives. Working collaboratively across editorial, communications, IT, event, and commercial functions, the role ensures that FIFA’s platforms enable proactive storytelling, seamless content delivery, and impactful digital engagement with global audiences.
The Senior Communications Digital Product Manager oversees digital product development across three core perspectives:
- Content production: Managing back‑end tools and workflows that enable efficient editorial operations;
- User experience: Ensuring intuitive, responsive, and high‑performance front‑end platforms; and
- Product management: Translating business needs into technical delivery that supports FIFA’s long‑term digital strategy and reflects the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision.
Main duties
- Lead digital product strategy and delivery, managing the full lifecycle of FIFA’s digital content products across owned platforms and ensuring alignment with divisional priorities and business objectives
- Drive innovation and performance by developing scalable solutions, fostering continuous improvement, and ensuring tools and platforms reflect evolving audience needs and technologies
- Coordinate cross‑divisional collaboration to align platform functionality with communications, editorial, and stakeholder requirements
- Champion user‑centric design and operational excellence, ensuring all digital products deliver a consistent, engaging, and world‑class experience for both content creators and audiences.
These are your key tasks:Product strategy and leadership
- Define and deliver FIFA’s digital product vision across all owned and operated platforms, managing the complete product lifecycle from ideation to optimisation
- Align product strategies with divisional objectives and the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision, ensuring a balance between creativity, functionality, and efficiency
- Develop and maintain product roadmaps, calendars, and budgets that support the organisation’s communications and storytelling priorities
- Provide strategic insights and recommendations that shape FIFA’s long‑term digital direction
Product delivery and implementation
- Oversee development and execution of product requirements — including editorial, multimedia, statistical, and technical elements — ensuring all deliverables meet quality, performance, and deadline expectations
- Coordinate product rollouts, sprint planning, and testing cycles in close collaboration with editorial, technical, and communications teams
- Manage platform integrations and key features such as SEO, search, video infrastructure, and API configurations to maintain high editorial and technical standards
- Validate and optimise products through user acceptance testing and post‑launch performance reviews
Stakeholder collaboration and communication
- Lead requirements‑gathering workshops and working sessions with internal stakeholders to translate business and editorial needs into prioritised product roadmaps
- Foster cross‑divisional collaboration between the Communications Division, IT, and marketing teams to ensure alignment and shared accountability
- Represent digital product interests in cross‑functional projects, such as CMS, CRM, or regional platform initiatives, ensuring communications objectives are consistently embedded
Content operations and platform excellence
- Support and coordinate multilingual, multimedia, photographic, and statistical content operations across FIFA’s digital ecosystem
- Manage editorial and content tools (e.g. FIFA Content Management System, FIFA Digital Hub), ensuring effective governance, live support, and optimal asset tagging and organisation
- Oversee communications‑specific digital products to guarantee that all digital channels reflect FIFA’s brand, editorial quality, and compliance standards
- Support the integration of corporate and competition‑related video content, maintaining high technical and editorial consistency
Innovation and continuous improvement
- Drive digital transformation by promoting a culture of experimentation and adopting emerging technologies, including AI‑enhanced tools, to improve efficiency and creativity
- Conduct ongoing research, benchmarking, and trend analysis to identify opportunities for growth and optimisation
- Ensure accurate product documentation, data reporting, and transparency throughout the delivery lifecycle
- Champion user‑centred design principles and scalable product ecosystems that strengthen FIFA’s digital reach and organisational agility
We work hard at FIFA.
We are dedicated, ambitious and innovative.
And we respect our values. Always.
For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.
The specific competencies we require for this position are:
- 8–10+ years of experience in digital product management, preferably within media, publishing, sports, or global organisations
- Proven experience managing digital platforms, CMS ecosystems, or content-driven products at scale
- Demonstrated experience leading full product lifecycles from concept through launch and optimisation
- Experience working with cross-functional teams including editorial, engineering, UX, marketing, and communications
- Experience delivering digital products for large global audiences or high-traffic platforms
- Bachelor’s or Master’s degree in Digital Media, Communications, Product Management, Computer Science, Business Administration, or a related field
- Strong knowledge of product management methodologies (Agile/Scrum, roadmap planning, sprint management)
- Experience with content management systems, digital publishing platforms, and editorial workflows
- Understanding of SEO, analytics, APIs, video infrastructure, and digital performance optimisation
- Familiarity with UX/UI principles and user-centred design
- Experience translating business requirements into technical specifications
- Experience with data analytics and product performance metrics
- Excellent written and verbal communication skills in English; additional languages are an advantage
- Ability to communicate technical concepts to non-technical stakeholders
- Strategic thinker with strong analytical and problem-solving skills
- Highly organised with strong project management abilities
- Innovative mindset with interest in emerging technologies (e.g., AI in content production)
- Collaborative and adaptable in fast-paced, international environments.
The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.
Alongside that privilege, we also offer some extra perks and benefits:
- Health and fitness: Regular football sessions for all abilities, plus on-site gym.
- Home office: Up to two days of home office per week if work permits and home office allowance for all.
- Language courses: Offered to all staff to aid personal and professional growth.
- Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
- Pension: Flexible pension benefits with generous employer contributions.
- Relocation assistance: A dedicated team will be on hand to support your relocation.
- Sustainability: We support all employees using public transport.
- Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
- Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.
Join the team and support us on our mission.
The Senior Communications Digital Product Manager plays a strategic and hands‑on role within the FIFA Communications Division, leading the digital content product team in conceptualising, delivering, and maintaining high‑quality digital tools and platforms across FIFA’s owned channels.
This position drives innovation, efficiency, and user‑centric excellence to ensure that FIFA’s digital products are reliable, scalable, and aligned with organisational objectives. Working collaboratively across editorial, communications, IT, event, and commercial functions, the role ensures that FIFA’s platforms enable proactive storytelling, seamless content delivery, and impactful digital engagement with global audiences.
The Senior Communications Digital Product Manager oversees digital product development across three core perspectives:
- Content production: Managing back‑end tools and workflows that enable efficient editorial operations;
- User experience: Ensuring intuitive, responsive, and high‑performance front‑end platforms; and
- Product management: Translating business needs into technical delivery that supports FIFA’s long‑term digital strategy and reflects the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision.
Main duties
- Lead digital product strategy and delivery, managing the full lifecycle of FIFA’s digital content products across owned platforms and ensuring alignment with divisional priorities and business objectives
- Drive innovation and performance by developing scalable solutions, fostering continuous improvement, and ensuring tools and platforms reflect evolving audience needs and technologies
- Coordinate cross‑divisional collaboration to align platform functionality with communications, editorial, and stakeholder requirements
- Champion user‑centric design and operational excellence, ensuring all digital products deliver a consistent, engaging, and world‑class experience for both content creators and audiences.
These are your key tasks:Product strategy and leadership
- Define and deliver FIFA’s digital product vision across all owned and operated platforms, managing the complete product lifecycle from ideation to optimisation
- Align product strategies with divisional objectives and the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision, ensuring a balance between creativity, functionality, and efficiency
- Develop and maintain product roadmaps, calendars, and budgets that support the organisation’s communications and storytelling priorities
- Provide strategic insights and recommendations that shape FIFA’s long‑term digital direction
Product delivery and implementation
- Oversee development and execution of product requirements — including editorial, multimedia, statistical, and technical elements — ensuring all deliverables meet quality, performance, and deadline expectations
- Coordinate product rollouts, sprint planning, and testing cycles in close collaboration with editorial, technical, and communications teams
- Manage platform integrations and key features such as SEO, search, video infrastructure, and API configurations to maintain high editorial and technical standards
- Validate and optimise products through user acceptance testing and post‑launch performance reviews
Stakeholder collaboration and communication
- Lead requirements‑gathering workshops and working sessions with internal stakeholders to translate business and editorial needs into prioritised product roadmaps
- Foster cross‑divisional collaboration between the Communications Division, IT, and marketing teams to ensure alignment and shared accountability
- Represent digital product interests in cross‑functional projects, such as CMS, CRM, or regional platform initiatives, ensuring communications objectives are consistently embedded
Content operations and platform excellence
- Support and coordinate multilingual, multimedia, photographic, and statistical content operations across FIFA’s digital ecosystem
- Manage editorial and content tools (e.g. FIFA Content Management System, FIFA Digital Hub), ensuring effective governance, live support, and optimal asset tagging and organisation
- Oversee communications‑specific digital products to guarantee that all digital channels reflect FIFA’s brand, editorial quality, and compliance standards
- Support the integration of corporate and competition‑related video content, maintaining high technical and editorial consistency
Innovation and continuous improvement
- Drive digital transformation by promoting a culture of experimentation and adopting emerging technologies, including AI‑enhanced tools, to improve efficiency and creativity
- Conduct ongoing research, benchmarking, and trend analysis to identify opportunities for growth and optimisation
- Ensure accurate product documentation, data reporting, and transparency throughout the delivery lifecycle
- Champion user‑centred design principles and scalable product ecosystems that strengthen FIFA’s digital reach and organisational agility
We work hard at FIFA.
We are dedicated, ambitious and innovative.
And we respect our values. Always.
For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.
The specific competencies we require for this position are:
- 8–10+ years of experience in digital product management, preferably within media, publishing, sports, or global organisations
- Proven experience managing digital platforms, CMS ecosystems, or content-driven products at scale
- Demonstrated experience leading full product lifecycles from concept through launch and optimisation
- Experience working with cross-functional teams including editorial, engineering, UX, marketing, and communications
- Experience delivering digital products for large global audiences or high-traffic platforms
- Bachelor’s or Master’s degree in Digital Media, Communications, Product Management, Computer Science, Business Administration, or a related field
- Strong knowledge of product management methodologies (Agile/Scrum, roadmap planning, sprint management)
- Experience with content management systems, digital publishing platforms, and editorial workflows
- Understanding of SEO, analytics, APIs, video infrastructure, and digital performance optimisation
- Familiarity with UX/UI principles and user-centred design
- Experience translating business requirements into technical specifications
- Experience with data analytics and product performance metrics
- Excellent written and verbal communication skills in English; additional languages are an advantage
- Ability to communicate technical concepts to non-technical stakeholders
- Strategic thinker with strong analytical and problem-solving skills
- Highly organised with strong project management abilities
- Innovative mindset with interest in emerging technologies (e.g., AI in content production)
- Collaborative and adaptable in fast-paced, international environments.
The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.
Alongside that privilege, we also offer some extra perks and benefits:
- Health and fitness: Regular football sessions for all abilities, plus on-site gym.
- Home office: Up to two days of home office per week if work permits and home office allowance for all.
- Language courses: Offered to all staff to aid personal and professional growth.
- Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
- Pension: Flexible pension benefits with generous employer contributions.
- Relocation assistance: A dedicated team will be on hand to support your relocation.
- Sustainability: We support all employees using public transport.
- Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
- Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.