Event Marketing Coordinator
FIFA
4 hours ago
Full-time
On-site
Brazil, Rio de Janeiro
FIFA has established a Local FIFA Subsidiary in Brazil to work together with FIFA Zurich to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”) that for the first time ever, is hosted in South America in Brazil. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.
Please submit your CV in English, as it will be reviewed by an international team.
Reporting organisationally to the Head of Marketing, Brand and Promotion (FIFA27, Rio de Janeiro) and the Team Lead, Event Marketing (FIFA HQ, Zurich), the Event Marketing Coordinator will be a key member of the FIFA27 Marketing, Brand and Promotion team, and will work in close collaboration with the Event Marketing in Zurich and other key individuals responsible for all marketing campaigns for the FIFA Women’s World Cup 2027™.
KEY RESPONSIBILITIES
- Support the creation and implementation of strategic, high impact, end-to-end marketing campaigns to meet and exceed the objectives of the Tournament
- In line with the wider FIFA27 and FIFA Zurich teams, contribute to the GTM multi-channel marketing plans (in close liaison with the digital marketing, ticketing, comms, BI, and brand teams) to support strategic goals to drive awareness, attendance, engagement and retainment
- Coordinate between internal and external tournament stakeholders as directed including Host Cities and Stadiums, Commercial Partners, and Official Media Partners and Licensees
- Support the development of cross cultural and sector tactical and long-term strategical promotional partnerships with partners and third parties for mutual benefit
- Assist with the creation of relevant briefing, publishing plans, planning, valuation, tracking and final reporting documents related to marketing stakeholder’s needs as required
- Support the team to deliver launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi-stage global and localised awareness and tournament related sales campaigns
- Ad-hoc support of additional workstreams in relation to event marketing needs which may include contact/planning/liaising and coordination with stakeholders with football clubs or participating member associations (PMA’s)
- Become an expert in FIFA event marketing milestone planning and FIFA processes and organise and maintain an updated library of marketing-related assets ensuring all files are easy to locate, properly labelled, and accessible to the team
- Assist in providing stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities.
- Provide administrative and project support across the Event Marketing team and collaborate with cross-functional stakeholders as needed
Education
- Related bachelor’s degree or a similar level of higher education.
Skills & Competencies
- Adaptable, effective and efficient under pressure, immovable deadlines, and in stressful situations
- Effective at working proactively and independently whilst providing regular updates, being able to communicate clearly and effectively via different channels with key stakeholders
- Ability to convey ideas clearly and collaborate effectively with team members and stakeholders
- Willingness to work non-traditional hours including evenings and weekends as needed
- Demonstrates strong attention to detail in all tasks and deliverables
Work Experience
- Experience in a marketing function favourable to hold experience with sport’s governing bodies, LOCs and, or sports and entertainment rightsholders
- Understanding of the dynamics of football
- Experience in Brand Marketing and Marketing Operations, Communications, Events
- A passion for football
Technology
- Proficient in MS Office (Excel, Word, PowerPoint), planning software and online collaboration tools (Monday.com)
Requirements
- Right to work in Brazil.
- Fluent in English (spoken and written)
- Fluent in Portuguese (spoken and written)
- Ability to re-locate to Rio de Janeiro.
Please submit your CV in English, as it will be reviewed by an international team.
Reporting organisationally to the Head of Marketing, Brand and Promotion (FIFA27, Rio de Janeiro) and the Team Lead, Event Marketing (FIFA HQ, Zurich), the Event Marketing Coordinator will be a key member of the FIFA27 Marketing, Brand and Promotion team, and will work in close collaboration with the Event Marketing in Zurich and other key individuals responsible for all marketing campaigns for the FIFA Women’s World Cup 2027™.
KEY RESPONSIBILITIES
- Support the creation and implementation of strategic, high impact, end-to-end marketing campaigns to meet and exceed the objectives of the Tournament
- In line with the wider FIFA27 and FIFA Zurich teams, contribute to the GTM multi-channel marketing plans (in close liaison with the digital marketing, ticketing, comms, BI, and brand teams) to support strategic goals to drive awareness, attendance, engagement and retainment
- Coordinate between internal and external tournament stakeholders as directed including Host Cities and Stadiums, Commercial Partners, and Official Media Partners and Licensees
- Support the development of cross cultural and sector tactical and long-term strategical promotional partnerships with partners and third parties for mutual benefit
- Assist with the creation of relevant briefing, publishing plans, planning, valuation, tracking and final reporting documents related to marketing stakeholder’s needs as required
- Support the team to deliver launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi-stage global and localised awareness and tournament related sales campaigns
- Ad-hoc support of additional workstreams in relation to event marketing needs which may include contact/planning/liaising and coordination with stakeholders with football clubs or participating member associations (PMA’s)
- Become an expert in FIFA event marketing milestone planning and FIFA processes and organise and maintain an updated library of marketing-related assets ensuring all files are easy to locate, properly labelled, and accessible to the team
- Assist in providing stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities.
- Provide administrative and project support across the Event Marketing team and collaborate with cross-functional stakeholders as needed
Education
- Related bachelor’s degree or a similar level of higher education.
Skills & Competencies
- Adaptable, effective and efficient under pressure, immovable deadlines, and in stressful situations
- Effective at working proactively and independently whilst providing regular updates, being able to communicate clearly and effectively via different channels with key stakeholders
- Ability to convey ideas clearly and collaborate effectively with team members and stakeholders
- Willingness to work non-traditional hours including evenings and weekends as needed
- Demonstrates strong attention to detail in all tasks and deliverables
Work Experience
- Experience in a marketing function favourable to hold experience with sport’s governing bodies, LOCs and, or sports and entertainment rightsholders
- Understanding of the dynamics of football
- Experience in Brand Marketing and Marketing Operations, Communications, Events
- A passion for football
Technology
- Proficient in MS Office (Excel, Word, PowerPoint), planning software and online collaboration tools (Monday.com)
Requirements
- Right to work in Brazil.
- Fluent in English (spoken and written)
- Fluent in Portuguese (spoken and written)
- Ability to re-locate to Rio de Janeiro.