The Manager, Marketing & Game Presentation plays a central role in shaping how fans experience Nashville SC, both in-venue at GEODIS Park and across marketing channels. This role combines event production, campaign marketing, and fan engagement to drive attendance, strengthen community connections, and elevate the matchday experience. The role partners closely with marketing, partnerships, ticketing, and production teams to ensure a consistent, compelling brand experience before, during, and after every event.
Responsibilities
- Develop game presentation scripts, run-of-show documents, and entertainment elements for home events, in partnership with the Director.
- Coordinate in-match promotions, contests, sponsorship activations, and fan engagement experiences.
- Execute live entertainment elements during events.
- Build toward a show-calling role over time, working directly with the Director to gain hands-on production experience and eventually serve as a secondary show caller.
- Contribute creative concepts that enhance the fan experience and align with organizational brand standards.
- Evaluate fan feedback and engagement metrics to continuously improve matchday entertainment.
- Develop and execute integrated marketing campaigns to drive ticket sales and support key club initiatives across the organization.
- Collaborate with creative teams to develop promotional assets across digital, social, email, and traditional channels.
- Analyze campaign performance and provide recommendations for optimization.
- Maintain consistency of brand messaging across all fan touchpoints.
- Coordinate live event content with marketing calendars and promotional priorities.
- Lead content planning for key theme nights and special events.
- Manage timelines, budgets, vendors, and external partners.
- Maintain event production schedules and marketing calendars.
Qualifications
- Minimum of three to four years full-time experience in marketing, campaign management, or event/live production, ideally within professional sports, live entertainment, or a related fast-paced consumer brand environment
- Experience supporting marketing or fan experience functions for a professional sports team preferred; knowledge of MLS and the Nashville soccer market a plus
- Demonstrated ability to plan and execute multi-channel marketing campaigns from concept through performance reporting, balancing several concurrent workstreams against fixed deadlines
- Comfort operating in real-time, high-pressure environments where plans change quickly; prior experience in live production, broadcast, theater, or event operations is a strong plus, even outside of sports.
- Self-starter who can take a rough concept and build it into an executable plan with minimal oversight, while remaining coachable on new skills
- Establishing priorities, defining action, and setting up a workflow to achieve goals while meeting deadlines in a fast-paced environment
- Ability to build collaborative working relationships across marketing, partnerships, ticketing, production, and other departments
- Ability to evaluate campaign performance and fan engagement data to inform decisions and demonstrate results
- Ability to work extended hours, including nights, weekends, and holidays as needed, including all Nashville SC matches